120 years ago an Ameican pharmacist created (invented) the mysterious recipe for Coca - Cola, the world's most famous softdrink. It remained a well-preserved (sacred) secret, and ever since the formula was placed in a bank vault, it has been surrounded by rumors (BrE rumours) and urban legend/s/.
The myths around (about) the beverage (drink) have made customers and competitors curious about its blend of flavors (BrE flavours), but it has also been suggested that the mysteriousness (/air of/ mystery) around (surrounding; connected with) the secret part of deliberate (intentional; carefully calculated) marketing.
Recently, two conspirators pleaded guilty of trying to sell Coca-Cola trade secrets to Pepsi, and a third person, a Coca-Cola insider (employee), is awaiting trial, accused of hatching (initiating) the scheme (plot).
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Experts say it's not impossible to decipher the formula and effectively clone Coca-cola. "Anyone could buy a Coke in a shop and do some (a) powerful (chemical) analysis and have (achieve) a Coke match... but not 100 percent", says Steven Pearce, a chemist and the president of the British Society of Flavourists Council. Others in the industry say coping it is pointless because it's not the secret, stupid - it's the branding that has made Coke such a success. Of course, Pepsi, whose formula presumably is not in a vault, isn't doing badly. either.
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